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You get bombarded with them on a daily basis. They come in your mail by the dozens per month. When you go shopping at your favorite department store, they offer you one so you can 10 percent off your purchase. Instant approval credit cardsâ€"do you really need them? Are they
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The words "free" and "prepaid" may light up your eyes, and it’s no wonder that these new types of credit cards are fast becoming one of the hot new items in the credit card world. They give you instant approval to spend. They don’t have a long drawn-out application process.
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AmEx Walks a Branding Tightrope With Prepaid Cards
Do we choose credit cards the way we choose soft drinks? Does American Express "taste" different from, say, Discover? Does a prepaid credit card carry a stigma that reflects on the parent company's brand?
Tue, 10 Jan 2012 00:57:11 -0800